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Job Title
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Field Marketing Manager
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Date
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2009-12-07 |
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Company
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EMC Corporation
(View All Jobs)
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Location
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Bedford,
MA
01730
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Category
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Marketing/PR
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Posted by
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abishop |
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Job Description
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RSA, The Security Division of EMC, is headquartered in Bedford, Massachusetts. RSA is the expert in information-centric security, enabling the protection of information throughout its life cycle. RSA enables customers to cost-effectively secure critical information assets and online identities wherever they live and at every step of the way, and manage security information and events to ease the burden of compliance. They offer industry-leading solutions in identity assurance & access control, encryption & key management, compliance & security information management and fraud protection. These solutions bring trust to millions of user identities, the transactions that they perform, and the data that is generated. RSA, The Security Division of EMC, was formed in September 2006 following EMC Corporation’s acquisitions of RSA Security and Network Intelligence. Description:National Field Marketing Program Manager (FMPM) is responsible for working with Regional Field Marketing Managers and Campaign Team on planning, execution and measurement of multi-tiered national marketing initiatives. This position is responsible for strategizing with sales and marketing management to translate RSA’s annual and strategic business objectives into powerful marketing campaigns that accelerate awareness and customer adoption of RSA’s offerings.
This requires ability to work closely with sales on regional revenue expectations and marketing’s commitment to help achieve.
The National FMM will also be a key member of an RSA Go-to-Market Campaign.
In this role, the National FMM will drive programs throughout NA and provide NA enterprise-specific feedback, based on sales objectives, to the Global Campaign & Strategy team. The position has responsibility for driving the programs needed to support the business with the rest of the Marketing organization. He/She will leveraging existing programs and developing some regional components to target accounts including, Enterprise, Commercial and Channels. The National FMM will manage the field marketing budget and all related budget activities for their region and work in tandem with the RSA field sales manager on marketing requirements and investments in their region.
This person will work closely with the RSA direct sales teams, the EMC marketing team, solutions marketing, product marketing and other program teams across RSA business units and industry solution teams. This position reports to the Director Field Marketing, North America. Responsibilities:· Develop marketing strategy and related plans with regional sales teams · Work with colleagues in other RSA NA regions to develop plans for multi-city events and activities (roadshows, seminars etc), particularly with 3rd party vendors to ensure economies of scale.· Manage the SFDC process for planning, executing and measuring leads in accordance with revenue targets.· Create and maintain regional program and events calendar – identify support staff, coordinate all logistics, shipping, lead collection and communicate lead follow up process for respective events· Work with RSA Global Campaign & Strategy, product marketing, solution marketing and marketing program teams across RSA business and industry solution units to define marketing programs required for regional implementation. These programs include but not limited to tradeshow and seminar events, direct mail, email, webcasts, and pod casts· Directly engage and influence constituents: sales, customers, technology partners, marketing colleagues and executives Build relationships with the EMC field and channel marketing teams to leverage programs, events and resources· Negotiate and manage vendor relationships and agreements · Work with EMC marketing on participation in select trade shows and on key programs; produce deliverables and communications plan (if any), evaluate and report results to department management· Translate program strategy and initiatives into measurable program results · Provide quarterly ROI reports on activity metrics Skills:· Ability to develop marketing plans and demand-generation programs· Ability to work with cross-functional senior management · Able to adapt to change and multi-program coverage · Presentation skills a must· Proven success in managing multiple initiatives · Operational experience in budget accounting and management · Creative person with positive attitude Background/Experience· 7+ years business experience · 4+ years experience in field marketing / program management· A bachelor’s degree in marketing and/or communications · Sales experience in technology industry a plus · 20% travel required EMC is an Equal Employment Opportunity employer that values the strength diversity brings to the workplace.
EMC does not accept unsolicited Agency Resumes. EMC will not pay fees to any third party agency or firm that does not have a signed "EMC Agency Fee Agreement."
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